Teddy Zetterlund


With 20+ years of experience leading teams and developing digital products, I continue to develop and grow my expertise still. I am passionate about products and people and boost any environment I take part in. I am known as someone who effortlessly manages divergent perspectives, challenges the status quo, and helps bring new ideas to life with strong communication skills and quality for users, business and technology always at the centre.

My leadership style is all about making sure we engage in the right challenges and opportunities, inviting people to participate and create together, and celebrating initiative – amplifying the capacity to innovate, not only in terms of enhanced products and services but in terms of the organisation’s own development also. I thoroughly enjoy working closely with colleagues and customers alike, and I'm a strong believer in bringing people together to succeed in ways we wouldn’t be able to do alone.