The Business Model Canvas (BMC) by Strategizer will help you to sketch out your business idea. It can be used in teams as a shared language to have better strategic conversations, or individually as a tool to structure your thinking.
- Start by watching the following short videos about business model design:
- Download the template and print it, or use a similar digital tool.
- Read through the following documents
- Make sure you have a rough idea about what you will be working on, who is the customer and what are their needs and wants and how we could solve it.
- Make sure everyone has read the documentation (above)
- Have a discussion about the background, context, the problems or opportunities to solve and who is the customer. If you are not aligned in the team, you might start the workshop with a framing of the opportunity, idea generation and prioritization.
- Write down the customer segments. We recommend that you try to define it as good as possible. Think of a role at a company in an industry. For example, “Business Managers within governments agencies”. It needs to be someone who is a decision maker and can buy your product or service.
- Everyone works with the 9 areas in the canvas (1-4 hours)
- Do one area at the time
- Everyone describes what they have written
- Group post-its that are similar
- Have a discussion and update your canvas to create alignment about each topic (each box) in the canvas
- Have a discussion to create alignment about overall picture
- Decide if you have a good-enough prototype of the business idea that you can communicate in a clear and concise way.
- See the canvas as a sketch
- Try to make many different canvases
- Start with the customer desirability and business viability, last the organizational feasibility
- If you can’t answer one of the areas in the canvas, talk to someone who has better understanding of the area
Here is an example of the Tesla case