Business Model Workshop

The Business Model Canvas (BMC) by Strategizer will help you to sketch out your business idea. It can be used in teams as a shared language to have better strategic conversations, or individually as a tool to structure your thinking.


  1. Start by watching the following short videos about business model design:
    1. Business Model Canvas Explained  (2:20)
    2. Google’s Business Model Sketched Out  (3:10)
    3. Business Model Environment  (1:51)
    4. Business Model Fit – Create Value for Your Customer and Your Business   (1:22)
    5. Getting Started With the Business Model Canvas   (59:00)
  2. Download the  template  and print it, or use a similar digital tool.
  3. Read through the following documents
    1. The Business Model Canvas Manual 
    2. The Business Modell Design Space 
  4. Make sure you have a rough idea about what you will be working on, who is the customer and what are their needs and wants and how we could solve it.


  1. Make sure everyone has read the documentation (above)
  2. Have a discussion about the background, context, the problems, or opportunities to solve and who is the customer. If you are not aligned in the team, you might start the workshop with a framing of the opportunity, idea generation and prioritization.
  3. Write down the customer segments. We recommend that you try to define it as good as possible. Think of a role at a company in an industry. For example, “Business Managers within governments agencies”. It needs to be someone who is a decision maker and can buy your product or service.
  4. Everyone works with the 9 areas in the canvas (1-4 hours)
    1. Do one area at the time
    2. Everyone describes what they have written
    3. Group post-its that are similar
    4. Have a discussion and update your canvas to create alignment about each topic (each box) in the canvas
  5. Have a discussion to create alignment about overall picture
  6. Decide if you have a good-enough prototype of the business idea that you can communicate in a clear and concise way.


  • See the canvas as a sketch
  • Try to make many different canvases
  • Start with the customer desirability and business viability, last the organizational feasibility
  • If you can’t answer one of the areas in the canvas, talk to someone who has better understanding of the area

Here is an example of the Tesla case

Tesla Business Model Canvas

This play is based on the business model canvas from the book, Business model generation by Strategizer